Imagine working on a product whose customers are your colleagues. How would you go about getting and using their feedback? How would you support them and troubleshoot occurring problems?

In most cases, an application's customers are either far away or so big in number that they are but a fuzzy concept for those developing that application. Thus, we create customer journeys and profiles.

But could you benefit from easily reachable customers? What methods could you use in that case? And how can a Quality Specialist use feedback to identify and drive product improvements, or prioritize the testing of an application? In this talk, I will share experiences from my current project, where I work in close collaboration with the users - my colleagues.

For that purpose, I will share how I learned to speak the users' language, stepped into their shoes, and incorporated all those learnings into the development of the product. Furthermore, I will present different methods I used for collecting feedback from the users and show you which concepts worked well, which didn't and how they were executed. As a cherry on top, I will also elaborate on how these methods help me to brighten the quality mindset and communication within my team.